{"title":"Full Price Items","description":null,"products":[{"product_id":"untitled-12sept_17-27","title":"Cable Knit Hat with Pom Pom","description":"\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Cable Knit Hat with Pom Pom. Knitted using 100% acrylic for superior warmth and comfort, this hat is an ideal accessory for NB to 12 months. With a white 'Elegance' design featuring a small cable knit and pom pom, this hat adds an elegant touch to any look.\u003c\/p\u003e","brand":"Soft Touch","offers":[{"title":"0-12 Months","offer_id":47173163745618,"sku":"","price":6.95,"currency_code":"GBP","in_stock":false},{"title":"12-24 Months","offer_id":47173163778386,"sku":"","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/e240c1_29bea4bf474e4e778510140286f083f8_mv2_1.webp?v=1695302528"},{"product_id":"untitled-12sept_18-02","title":"Baby Bubble Taggie Comforter","description":"\u003cp data-mce-fragment=\"1\"\u003eThis plush white baby bubble taggie comforter features a soft texture made for maximum cuddliness and comfort. Its 16 tags of textures help promote tactile development for your little one. Machine washable for easy care.\u003c\/p\u003e","brand":"Rock a bye baby","offers":[{"title":"Default Title","offer_id":46993300029778,"sku":"","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/tyjtyjtyjtyjtj_ed0b02cc-89f4-4782-95b6-2cff6546c551.webp?v=1694553225"},{"product_id":"untitled-12sept_18-40","title":"Baby boy shoes","description":"\u003cp data-mce-fragment=\"1\"\u003eThese baby boy shoes are perfect for your little one's feet: they are made from soft material to provide maximum comfort and protection. Your little one will be able to move around freely without any discomfort.\u003c\/p\u003e","brand":"Baypods","offers":[{"title":"3-6 Months","offer_id":46993357898066,"sku":"B6251","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"6-12 Months","offer_id":46993357930834,"sku":"B6252","price":13.0,"currency_code":"GBP","in_stock":false},{"title":"12-18 Months","offer_id":46993357963602,"sku":"B6253","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/B625-WHITE-PAIR-cr-800x800.jpg?v=1698495344"},{"product_id":"untitled-12sept_18-55","title":"Baby Sign","description":"\u003cp data-mce-fragment=\"1\"\u003eThis Baby Sign is the perfect gift made with love. Crafted in wood, it is a thoughtful way to keep your baby's memories alive. Its meaningful message will fill your heart with joy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSometimes the little things take up the most room in your heart\u003c\/p\u003e","brand":"Huges \u0026 Kisses","offers":[{"title":"Default Title","offer_id":46993380245842,"sku":"","price":3.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/PhotoRoom-20231109_122148.png?v=1699532679"},{"product_id":"untitled-12sept_18-58","title":"Big Brother Countdown Plaque","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe Big Brother Countdown Plaque is the perfect way to celebrate your growing family. Track the days, weeks, and months until the new baby arrives with this helpful visual reminder.\u003c\/span\u003e","brand":"Hugs \u0026 Kisses","offers":[{"title":"Default Title","offer_id":46993384669522,"sku":"","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/PhotoRoom-20231109_145934.png?v=1699542808"},{"product_id":"untitled-12sept_18-59","title":"Rainbow Plaque","description":"\u003cp data-mce-fragment=\"1\"\u003eThis rainbow plaque adds a beautiful touch of color and texture to any wall. The plaque is made in vibrant colors that bring life to any space. A great way to add a bright, cheerful, and eye-catching piece of art to your décor.\u003c\/p\u003e","brand":"Hugs \u0026 Kisses","offers":[{"title":"Default Title","offer_id":46993385587026,"sku":"","price":3.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/PhotoRoom-20231110_122618.png?v=1699619401"},{"product_id":"untitled-12sept_18-61","title":"Baby Sign","description":"\u003cp data-mce-fragment=\"1\"\u003eBaby Sign is the perfect gift for a special little one. Handcrafted from wood, this elegant sign is sure to be treasured for a lifetime of memories.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNo joys on earth bring greater pleasure than a baby to love and treasure\u003c\/p\u003e","brand":"Huges \u0026 Kisses","offers":[{"title":"Default Title","offer_id":46993388241234,"sku":"","price":3.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/PhotoRoom-20231109_122648.png?v=1699532929"},{"product_id":"jemima-sleepsuit","title":"Jemima Sleepsuit","description":"\u003cspan data-mce-fragment=\"1\"\u003eA cheerful little outfit made in the softest spotted velour with a cute pocket featuring a raindow embroidery.  With hand press studs running down the back and around the legs.\u003c\/span\u003e","brand":"Pex","offers":[{"title":"Tiny Baby","offer_id":47014289047890,"sku":"B006200100","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/DSC_8206_300x_7c71ebfe-3470-498f-ac5d-0a83c6d9cd03.webp?v=1695289395"},{"product_id":"white-christening-headband","title":"White Christening Headband","description":"Ideal for christenings, weddings, or any special event, our White Christening Headband is the perfect accessory! This super soft headband boasts delicate lace and charming flower detailing. It is designed with a fixed hairband for easy, no-fuss wear. The stretchy lace material allows for a snug and comfortable fit on baby's head. Made from 100% Nylon, this headband is gentle on baby's skin and will not cause irritation. It is designed to fit babies with a head circumference of 41cm","brand":"Ziggle","offers":[{"title":"Default Title","offer_id":47518498324818,"sku":"","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/Bow-White-600x6001-1.jpg?v=1704319650"},{"product_id":"white-flowers-and-lace-headband","title":"White Flowers and Lace Headband","description":"\u003cp\u003e \u003c\/p\u003e\nComplete any special occasion outfit with our exquisite White Flowers and Lace Headband. This hair accessory is the ideal addition to a fashionable little one's look, perfect for events like Christenings and Weddings. Made from 100% Nylon, this hairband requires no fuss, delivering a polished finish to any ensemble. The stretchy lace design is gentle on baby's skin and easy to slip on and off, making it a convenient and comfortable choice. Suitable for babies with a head circumference of 41cm (approximately 3 months or older)\n\u003cp\u003e \u003c\/p\u003e","brand":"Ziggle","offers":[{"title":"Default Title","offer_id":47518545674578,"sku":"","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/Bow-White-Flowers-600x600.jpg?v=1704320577"},{"product_id":"lilac-top-bow-turban-headband","title":"Lilac Top Bow Turban Headband","description":"\u003cspan data-mce-fragment=\"1\"\u003eElevate any outfit with our charming Mint Top Bow Turban Headband. This versatile accessory, with its stretchy design and trendy Mint colour, is a must-have for both little fashionistas and their stylish mothers. Adorned with a delicate cable and line pattern, this headband offers a subtle and chic touch. The pre-tied fixed bow eliminates the need for constant tying, while the soft and stretchy material ensures a comfortable fit for babies and prevents any skin irritation. Suitable for newborns and beyond, this headband is also perfect for twinning with your little one. Made of 100% Nylon.\u003c\/span\u003e","brand":"Ziggle","offers":[{"title":"Default Title","offer_id":47518590107986,"sku":"","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/BOW0012-600x600.jpg?v=1704321989"},{"product_id":"bunnies-bib-set","title":"Bunnies bib set","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eZiggle’s Bunnies Dribble Bib Set is a must for little dribblers!\u003c\/span\u003e These animals are a fantastic addition to your little one's wardrobe, providing both style and function. Our savanna animals bib set is ideal for teething babies and messy eaters, featuring a stylish bandana design that effectively catches drool and protects against drool rash. The bib's 2-layer construction includes a soft 100% cotton top layer and a highly absorbent fleece bottom layer, keeping your child's outfits dry and comfortable. This bib is gentle on delicate skin and can be easily adjusted with 2 nickel-free poppers to fit newborns to toddlers. The secure fastening ensures it stays in place, and its high quality promises lasting durability. Plus, it's easy to clean - simply toss it in the washing machine and tumble dry on low.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBib neck size - 30-39cm neck width, 17cm drop\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWashing instructions - Machine wash at 30 degrees, cool tumble dry\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFabric composition - Front 100% cotton, back 100% polyester\u003c\/span\u003e\u003c\/p\u003e","brand":"Ziggle","offers":[{"title":"Default Title","offer_id":47518625431890,"sku":"FUN1359","price":16.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/Bibs-Rabbits-1-600x600.jpg?v=1704323277"},{"product_id":"freddie","title":"Freddie Teddy Boys Babygrow","description":"\u003cspan\u003eFreddie is a classic pale blue boys babygrow with a white inset panel. Perfect horizontal pleats and gorgeous teddy head embroideries are framed by a crisp white collar. In a relaxed fit with easy access poppers for changing, this is a lovely little babygrow.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e  \u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month","offer_id":47748569039186,"sku":"","price":37.75,"currency_code":"GBP","in_stock":true},{"title":"3 Months","offer_id":47748569071954,"sku":"","price":37.75,"currency_code":"GBP","in_stock":true},{"title":"6 Months","offer_id":47748569104722,"sku":"","price":37.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/2571pb_Front.jpg?v=1709227532"},{"product_id":"felipe","title":"Felipe Baby Boys All in One","description":"\u003cspan\u003eFelipe is the perfect playdate outfit.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eA shirt style top with feature large check tramline embroidery and 3\/4 button opening at the front give this garment a more grown up look.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eWhite piping edges the collar and shirt opening and poppers around the leg opening allow for easy changing. Very smart!\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"6 Months","offer_id":47748574347602,"sku":"","price":42.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/2576pb_Front.jpg?v=1709288200"},{"product_id":"frank-navy","title":"Frank Navy Smart Baby Boys Set","description":"\u003cspan\u003eWhen something a little smarter is required, but still cool and comfortable for your baby boy, this two-piece is the perfect choice. On the shirt the collar, sleeves and front panels are edged in navy piping.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAn intricate diamond embroidered panel in navy and pale blue lays across the chest.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eTeamed with navy shorts with smart turnups, this a perfect summer wedding outfit.\u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"9 Months","offer_id":47748579164498,"sku":"","price":45.5,"currency_code":"GBP","in_stock":true},{"title":"18 Months","offer_id":47748579230034,"sku":"","price":45.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/5384nv_Reference.jpg?v=1709289975"},{"product_id":"frank","title":"Frank Blue Smart Baby Boys Set","description":"\u003cspan\u003eWhen something a little smarter is required, but still cool and comfortable for your baby boy, this two-piece is the perfect choice. On the shirt the collar, sleeves and front panels are edged in pale blue piping.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAn intricate diamond embroidered panel in pale blue \u0026amp; white lays across the chest.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eTeamed with pale blue shorts with smart turnups, this a perfect summer wedding outfit.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"9 Months","offer_id":47748583522642,"sku":"","price":45.5,"currency_code":"GBP","in_stock":true},{"title":"18 Months","offer_id":47748583588178,"sku":"","price":45.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/5384pb_Reference.jpg?v=1709290226"},{"product_id":"felix","title":"Felix Smart Stripped Boys Romper","description":"\u003cspan\u003eThis lovely little romper is simple in design but very effective. It has a soft white collar which contrasts beautifully with the pale blue garment.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eVertical striped embroidery and two sweet little buttoned pockets complete this smart style.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"6 Months","offer_id":47748588405074,"sku":"","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"9 Months","offer_id":47748588437842,"sku":"","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/7328pb_Front.jpg?v=1709228649"},{"product_id":"francine","title":"Francine Baby Girls Summer Dress","description":"\u003cspan\u003eThe top half of\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ethis beautiful dress is white with gorgeous embroidery in shades of pink \u0026amp; grey and pintuck pleats running vertically from collar to waist.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eMore embroidery on the pink waistband separates the white top from the full pink skirt. Piping, satin bows, puff sleeves and matching pink pants are lovely finishing touches to this perfect party piece.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"9 Months","offer_id":47748592927058,"sku":"","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/8452pp_Frontwithpinkpants.jpg?v=1709290753"},{"product_id":"franco","title":"Franco Navy Smart Baby Boys Outfit","description":"\u003cspan\u003eNew for this season is our special occasion three piece set.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFranco has an adorable bow tie, matching waistcoat and shorts in navy and ivory striped woven herringbone fabric. The ivory shirt complements the navy beautifully and the matching baker boy cap finishes this outfit in style. This gorgeous three-piece is perfect or all of your special occasions including a christening option.\u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"6 Months","offer_id":47748598890834,"sku":"","price":73.5,"currency_code":"GBP","in_stock":true},{"title":"9 Months","offer_id":47748598923602,"sku":"","price":73.5,"currency_code":"GBP","in_stock":true},{"title":"12 Months","offer_id":47748598956370,"sku":"","price":73.5,"currency_code":"GBP","in_stock":true},{"title":"18 Months","offer_id":47748598989138,"sku":"","price":73.5,"currency_code":"GBP","in_stock":true},{"title":"23 Months","offer_id":47748599021906,"sku":"","price":73.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/9523nv_Reference.jpg?v=1709291759"},{"product_id":"frasier","title":"Frasier Boys Summer Teddy Jacket","description":"\u003cspan\u003eFrasier is our new lightweight, casual baby boy's hooded jacket that will match with any Emile et Rose outfit. Made of shower proof microfibre and lined in cotton jersey, there is a full-length zip and two slanted front pockets.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eOn the reverse of the jacket, an adorable Emile Teddy head silhouette with 3d ears is embroidered.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ePerfect for April showers!\u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"6 Months","offer_id":47748650402130,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"9 Months","offer_id":47748650434898,"sku":"","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/9330pb_Front.jpg?v=1709292479"},{"product_id":"flossie","title":"Flossie Pink Frilly Girls Pants","description":"\u003cspan\u003eIntroducing our new accessory Flossie, these soft cotton pale pink over pants are a perfect coverup under dresses.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eWith two pretty rows of soft frills in the same fabric, these are ideal for completing baby's outfit.\u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month","offer_id":47748704076114,"sku":"","price":14.5,"currency_code":"GBP","in_stock":true},{"title":"6 Months","offer_id":47748704141650,"sku":"","price":14.5,"currency_code":"GBP","in_stock":true},{"title":"12 Months","offer_id":47748704174418,"sku":"","price":14.5,"currency_code":"GBP","in_stock":true},{"title":"23 Months","offer_id":47748704207186,"sku":"","price":14.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/4784pp_Front.jpg?v=1709293270"},{"product_id":"nox","title":"Nox New Baby Gift Set","description":"\u003cspan\u003eNox is our perfect new baby boy gift set.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThe contents are hand-selected by us offering a beautiful affordable gift set. Our popular pull-on baby hat and adorable mitts \u0026amp; booties make a lovely pairing for this new baby gift.\u003c\/span\u003e\u003cspan class=\"abj\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThis gorgeous present comes in a luxury white presentation box with a clear window adorned with the signature Emile et Rose logo and ribbon detailing.\u003c\/span\u003e","brand":"Emile et Rose","offers":[{"title":"White \/ Newborn","offer_id":47748716069202,"sku":"","price":21.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 1 Month","offer_id":47748716101970,"sku":"","price":21.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/4228WH-A.jpg?v=1709297724"},{"product_id":"2725","title":"Ellen Christening Gown","description":"\u003cp\u003e\u003cspan\u003eIntroduce your little one to elegance with the Ellen Christening Gown. Made by the trusted Spanish brand, Carmy, this gown features long sleeves and a high waist for a classic look. The long skirt is adorned with delicate lace trim, adding a touch of sophistication. Perfect for a special occasion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Camry","offers":[{"title":"3 Months","offer_id":48022014427474,"sku":"","price":160.0,"currency_code":"GBP","in_stock":true},{"title":"6 Months","offer_id":48022014460242,"sku":"","price":160.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/3281\/5954\/files\/IMG-20240418-WA0010.jpg?v=1714567084"},{"product_id":"2724","title":"Ciara Christening Gown","description":"\u003cp\u003e\u003cspan\u003eElevate your little one's special day with the Ciara Christening Gown. Made by renowned Spanish brand Carmy, this gown boasts short sleeves with delicate lace trim and a charming bow detail on the back. 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